Mangoria turns a bottle of hot sauce into an interdimensional journey through immersive storytelling, interactive web design and playful e-commerce. Enter a universe of alien civilizations, shamanic rituals and wormholes, where every drop helps save a dying planet.
Our starting point was a delicious mango habanero hot sauce and complete creative freedom.Rather than following the familiar visual language of the category, we built an entire universe around the product. Mangoria replaces flames, skulls and chilli peppers with cosmic mythology, strange civilizations and an ongoing story designed to entertain as much as it sells.
After a few brainstorming sessions, Mangoria evolved into a distant planet suspended somewhere between ’70s psychedelic sci-fi and cosmic mythology. Rather than creating a single campaign, we built an expandable narrative universe with room for prequels, sequels and side stories.
Every touchpoint, from the packaging to the website, reveals another fragment of the world, creating a brand platform that can continue growing long after launch.
Long ago, in another dimension, the Mangorian civilization faced a catastrophe so great it threatened to erase their world forever.
Mangoria was a planet defined by flavour. The air carried notes of sweet mango, and rivers ran with hints of spice and ginger.
Then, quietly, the flavours began to fade into a dull, grey Nothing-Taste. As Mangoria neared extinction, the forbidden Ritual of Infusion was invoked.
Through fire, flavour and cosmic sorcery, their essence fused into a blend of mango, ginger, carrot, lime and habanero.Sealed in bottles, the essence was cast across dimensions, drifting, waiting to be found and tasted.
Whoever tastes the sacred sauce helps restore Mangoria’s lost flavour and feels the ecstasy of habanero heat and star-kissed mango.
The visual identity embraces the playful spirit of classic B-movie science fiction.The wordmark draws inspiration from vintage cult movie posters. Its handcrafted lettering features subtle imperfections and fluid, organic shapes that give it a distinctly lo-fi sci-fi feel.
The colour palette combines molten mango orange, Infused green and obsidian black, drawing equally from the product itself and the visual language of retro science fiction. Throughout the identity, quirky illustrations inspired by ‘90s sci-fi and old-school creature features reinforce the project’s tongue-in-cheek tone.
Primitive glyphs, carved like ritualistic petroglyphs, act as the last surviving traces of the forgotten Mangorian civilization. Appearing across the packaging, website and brand assets, they become one of the brand’s most distinctive visual signatures.
The product photography presents the bottle as a sacred artefact.Packshots place it between obsidian stones, as if freshly sealed after the Ritual of Infusion inside a relic carried from Mangoria itself, reinforcing the atmosphere of the fictional planet. Across the campaign, mysterious alien hands present the bottle and demonstrate how to use it. Their owners are never fully revealed, adding another layer of playful ambiguity to the universe.
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The website is a fully functional e-commerce experience that tells the story of the Mangorian civilization.Built in Unicorn Studio using WebGL, it unfolds as visitors scroll, revealing the history, rituals and myths of a forgotten world while seamlessly guiding them towards the product. A retro-futuristic soundtrack inspired by vintage synthesizers and psychedelic sci-fi completes the experience, transforming a conventional online store into an immersive journey before the purchase.
Mangoria Hot Sauce is a limited-edition collaboration between Infused Studio and master hot sauce maker Mastari.Created as an experimental side project, it gave us complete creative freedom to explore what happens when branding, storytelling and digital craft become the product itself.
