Ludiz is transforming the way companies and educational organizations activate their content through gamification. By leveraging interactive storytelling, an intuitive interface, and bold aesthetics, Ludiz makes learning journeys, onboarding, and awareness campaigns more engaging, more human, and above all... more fun. With a vibrant new identity, the brand is changing the game: no more boredom, it's time for serious gaming (but not too serious though).
In a still-emerging market, sometimes seen as gimmicky, Ludiz takes on a unique stance: quirky yet demanding. The goal? Turn gamification into a strategic lever for companies seeking greater engagement, both internally and externally.
We conducted user interviews, collaborative workshops, and in-depth industry research. The result: a sharp understanding of decision-makers' expectations, barriers to overcome, and emotions to trigger. Our references include Duolingo, Kahoot!, Notion, and Figma—brands that combine ease of use, a friendly tone, and product excellence.
Ludiz's voice is here to guide without overcomplicating, to inspire and bring a smile. It speaks like a supportive colleague—always clear, always motivating, and sometimes a tad quirky.
Ludiz is short, punchy, easy to remember. It's built on an instantly evocative foundation: "ludi" for playful, and the "-z" ending that adds a touch of movement and energy.
Ludiz also has a smooth, friendly pronunciation—"iz" like "easy".
A deliberate nod to our vision: Anyone can create a game.
In short: Playful + Easy = Ludiz.
This name perfectly embodies the brand promise: enabling companies to engage their audiences easily in a playful, more human way through interactive content.
Ludiz's art direction reflects its unique DNA: an expressive logo, bold colors, and generous typefaces. The "Ludiz"—playful mascots with multiple expressions—add a perfectly calibrated dose of whimsy. Grainy textures, colorful gradients, and dynamic compositions create a visual identity that's both serious and delightfully different
Motion design at Ludiz isn't a bonus—it's a natural extension of the brand's tone and personality. Transitions, playful bounces, fun hover effects... Animation is designed to boost engagement, highlight key messages, and add a touch of magic to every interaction.
The Ludiz characters come alive to express emotions, tags pop up like visual punchlines, and screens unfold like mini-games: everything is designed so movement is as narrative as it is functional.
Ludiz's website was built to reflect the brand promise: making engagement simple and fun. Smooth navigation, a friendly tone, subtle animations, and guided journeys—everything invites discovery. The interface makes you want to test, create, and play.
