Founded by Swiss Olympians Frédérique Rol and Patricia Merz, Meromind is a high-performance coaching studio that helps individuals and teams find their own path to success. Inspired by their Olympic journey, their approach combines movement, mindset, and balance.
The world is changing, and so is our definition of performance. Individuals and teams are no longer focused solely on achieving results, they want to grow sustainably, find purpose in their journey, and maintain a healthy balance. Leaders, too, need new approaches that unlock human potential without compromising well-being. To support this shift, we must move beyond traditional performance models and embrace a more holistic approach.
The brand platform is built around a clear vision: redefining the path to success. The tagline, “Success in Motion,” is both an invitation to keep moving forward and a celebration of every step along the personal journey to success. Resilience, growth, confidence, curiosity, and joy are at the heart of this philosophy.
Inspired by Stockhorn Mountain, Frédérique and Patricia’s favorite training ground and the overhead view of a rowing stroke, the logo symbolizes strength, momentum, and collective energy. The Excon typeface, combined with a color palette of deep blue, pale yellow, and fluorescent accents, conveys both balance and vitality. Water textures and motion effects further reinforce the promise of “Success in Motion.”
The meromind website brings the identity to life through a clean design, intuitive navigation, and inspiring content.
More than a website, it serves as a true digital showcase for the brand, expressing its values of discipline, energy, and humanity in the pursuit of sustainable high performance.
